The Marketing Dept.
Client BMW Owners Group
Project High-performance, interactive GPS Web site
Project Highlights Re-purposed 150+ pages of traditional print atlas into an interactive BMW–Michelin Ultimate Drive guide. Crafted fifteen initial drives around the country that allow driving enthusiasts to put their BMW vehicles and Michelin tires to the test. GPS style maps detail points of interest, places to eat and lodge, along with fun facts and discounts for registered owners.
