The Marketing Dept.
Client Steve Waldman
Background Experience
Company The Marketing Dept
Roles Brand Strategist, Creative Director, Copywriter
Dates January 1998 to Present
Involvements movieBooty, HeadCase Humanufacturing, BMW, MaxHealth, adaride.com, MasterChem, Modem Media, ForeRunner Ventures, Be Well Chiropractic, TCB, Strange Charm, Ask Al, Baptist Literacy Council, USAutotrak, Hollywood School House, San Francisco Conservation Corps, Ammo Marketing, Match Creative Services, Breakout Publishing, Cara Communications, Hairtime, Pac Bell, SFInteractive, Organic Online, PG & E, Detroit Translation Bureau, Knapp Enterprises, American Roller Derby Association, Cambridge Information Network, Gentle Dental, Maxwell, Gordon Biersch, IDG Books, Flyswat, Chronic Pain Treatment Center, A & D, SFMOMA, Everything Fabulous, The Industry Standard, Asia Online, MasterCard, Major League Baseball, Discover Brokerage, CBS MarketWatch.
Experience Ideas, words and design for brand, retail, direct and interactive projects. Oversee Art Direction, project and campaign management. New business creation. Business and marketing plans, behind the scenes
Company Quidnunc
Role Brand Strategist
Dates June 1999 to December 1999
Clients Wheelchairs for the World, CyberCrop, Service Master, MarketBoy.
Experience Crafted new business pitches, wrote executive speeches, created client voices, faces and personalities. Interpreted research to help sell the big picture.
Company 69A Gallery
Role Business Owner
Dates June 1998 to October 2000
Events Fashion show, modern dance, shoot your own music video nights, "First Thursday,” holiday store, salons performance art, film screenings, more.
Experience Built out, prepared and modified gallery space, organized entertainment, food and drink, invited appropriate crowds, informed the press and always made sure events were unlike any other.
Company Wash, Rinse Repeat
Role Freelance Writer
Dates December 1996 to January 1997
Clients Craig Murray Productions, Write-Banks Films, Wells Marketing, 1-800-Lawyers, Griot, Royal International Travel, Austin-Knight Advertising, Viper, N.A., MultiMedia Pre-Press.
Experience Words and ideas for a variety of projects, across a range of media.
Company J. Walter Thompson
Role Sr. Copywriter
Dates July 1993 to November 1996
Accounts White Castle Hamburgers, Society/Key Bank, Bosch, Goodyear, Delta Dental, Monroe, Walker, Sierra, Ziebart, Sherwin-Williams.
Experience Specialized in television and radio (writing and production) for multi-million dollar brands.
Company Bruce & Chato
Role Copywriter
Dates January 1992 to July 1993
Accounts Belle Tire, Jerry’s Pizza, Roney & Co., Thorn Apple Valley, Highland Appliance.
Experience Specialized in creating television and radio (writing and production) for small budget, local, regional clients looking to get the most for their buck.
Company Bozell
Role Jr. Copywriter
Dates September 1990 to January 1992
Accounts Chrysler/Plymouth, Rockwell Technologies.
Experience Wrote and produced radio and television spots for auto dealer groups across the country.
Company Kurtzman, Slavin, Linda
Role Account Executive
Dates June 1989 to September 1990
Accounts Habitat Corporate Suites, Peiser-Weinstein Funeral Homes, Charley & Pasqualies.
Experience Project management and client relations.
Company Leo Burnett
Role Media Buyer/Planner
Dates May 1988 to June 1989
Accounts United Airlines, McDonalds, Black & Decker, First Brands, Starkist.
Experience Learned how to use the numbers to help sell good creative.
Concept thru Execution