Tactic Offer the opportunity to be ‘behind the joy.’

Pitch Picture a small village located near the northern tip of Guatemala. Most of the townspeople are asleep, but sixty-two of its residents are wide-awake, eagerly anticipating the arrival of a truck that will forever change their lives. Filled with nervous excitement, they gather in the village square. Collectively, they stare out at the bright orange sun as it rises over the horizon. Suddenly, a cloud of dirt rustles through the air. A truck comes into view. “Estan aqui! Estan aqui!“ (They’re here! They’re here!) News spreads quickly, people pile into the street–smiles erupt. The truck makes its way into the village and comes to a stop amidst the energetic crowd. NGO’s quickly help organize the excitement. The door on the back of the truck flings open. A long red carpet is rolled out and sixty two new wheelchairs are introduced to sixty-two new owners. The mood is joyous, the crowd is festive. As each recipient receives their life-altering gift, they make their way down a red carpet where Wheelchairs for the World’s ‘paparazzi’ camera crew captures the magic of the hope that lies ahead. All with your company’s logo prominently displayed and captured in the background.