Situation Sub-Urban Brands was going public. They wanted fresh ideas to help (SUUB) quickly become a hot stock on the exchange and set itself up as a smart company to be considered for the long haul.

Idea Many Online investors do their digging for new information late at night. During the launch period, Sub-Urban Brands would provide a twice a week, late-night CEO live Online chat forum. Potential investors could meet the boss, learn more about the company and get direct answers before the start of the next trading day. Could announce appearances in various Press Releases, financial chat rooms, trade journals etc.