The Marketing Dept.

Client Mac.com (spec)
Project Article for Profile Section of Apple User’s site

Article Day-in-the-life of a busy LA-based Casting Director. (Biography highlights how Julia’s new Mac Book computer and how it makes her work-life more Mac-riffic.)

Black book Mac Book
Office and entertainment center in one

The session was called for ten. Around nine, Julia blasts through the double glass doors of the studio with a pirate hat and deflated blow up chair tucked under one arm, and four large boxes of croissants & a stack of DVD cases under the other. Her boytoy lugs her computer bag, printer & two satchels of files and head shots. An Assistant greets her & immediately delivers news about the day’s first crisis. Instantly noticeable is Julia’s non-flustered-ness about it all. “Crazy, right?”

As a Casting Director for films and commercials, it’s Julia’s job to be current, know how people look, who they’re dating, what their star power is & what they have coming out next. All the while, trying to interpret what her Directors mean when they say find me a little brat or sexy housewife.

There’s a bit of awkwardness–things are not usually about Julia. It’s normally something for the Director, a Producer, an Actor or Agent.

She unpacks her mobile office & spreads out among the cameras, monitors and couches of the audition room. Talent begins to fill the waiting room for the various projects being cast at the facility that day. It’s like cattle–if cattle were hot. The day starts and the mayhem begins.

Estimates, billing, setting sessions, booking talent, following up with SAG, listening to an Agent’s pitch, trying to convince Robert Downey Jr. to consider a script as his low budget art film du jour–lots of talk, but surprisingly little chit chat. Julia and the people she deals with appear straight forward and on it. “Most of the time.”