Project Highlights Thousands of independent auto shops. Most not technically savvy, but want to take their shops Online. Created visual vocabulary and series of B2B tools to sell the USAutotrak program in to shops and B2C tools to help the shops better communicate with their customers.

B2B Sales Tools (A) Speech helps USAutoTrak team members efficiently and entertainingly lay out the story for large groups of independent shop owners. (B) B2B Sales Web site helps fill in the details of the program. (C) How it works One-sheet and customer sign up pads make it easy for shop owners to get started. (D) Large trade-show banner quickly and visually tells the story.

B2C Tools (E) Complete shop-to-customer Web site templet that shops can easily customize and create their own secure databases with. (F) Huge libraries of Online coupons and pre-crafted discount emails that shop owners can send out to all or portions of their customers with just a few clicks. (G) In-shop posters and customer sign up sheets help inform customers about the benefits of having their local shop Online.

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