The Marketing Dept.

Client 7-Eleven Slurpee
Project Re-invigorate the Slurpee brand

Ideas
- Slurpee energy drink.
- Full Throttle barrel taps for Slurpee dispensers.
- Caffeinated Slurpees for Gamers.
- Celebrate victories with champaign flavored Slurpees.
- Slurpee cup-creation contest. (Press opp)
- Designer Slurpee Cups.
- Contest: Slurpee Extra. Winner drinks Slurpee in a scene of popular show.
- Sangria-flavored Slurpees to help recruit hispanic drinkers.
- In-store orange slice bar.
- Slurpee Happy Hour after school.
- Slurpee-fest music festival
- Seed catch phrase: “Slurpee” (Like cool beans.
- Slurpee 'frisbee-tray.' Plastic carrying tray that doubles as a Frisbee.

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