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PROJECTS

Highlight real

LOOKBOOK

Fundamentals of a project for investors, potential attachments and production team.

Fantasy draft

REINTERPRETATIONS
English draft of the French animated feature "108 Demon Kings" helped prepare it for sale at the American Film Market (AFI).

Kiddy ride

PLATFORM
Mulligan Do-Over is a pre-school edutainment property developed around the positive things that result from second chances.

Dialogue coach

HUMANUFACTURING
Izatso is an Artificial Intelligence (AI) astrology companion. The devlopers were seeking a next round of funding.

Show time

MOOD BOARDS
"Cotten" is an upcoming film project for Angela Bassett. Mood boards help illustrate the story, tone and life and of the 94 year American Folk Music legend Elizabeth Cotten.

Director’s cut

ARTIST VISION
"The Garden of Luna" is an audience-friendly Fantasy tale that will frighten and captivate, while passing along valuable life-lessons for all ages.

PROMOTION

Theater people

MERCHANDISE
Client wanted to make a splash for the launch of a pioneering retail and merchandising company that focuses on in-theatre sales of official licensed movie-related apparel.

Shout out

AWARD SHOW

Statement for the British Academy Awards (BAFTA) to help inform members about the "Minari" casting process before voting.

Write this way

PORTAL

Quick-read, one-page visual script introductions posted to a unique Online platform where Agents look for Writers and Writers look for Agents.

Title shot

BIG IDEA

Hollywood at holiday time. Wanted to create something exciting and memorable for big-shot actors, agents or visiting royalty to serve up at their over the top parties.

Crowd control

RESEARCH

Confidential television network's total Millennial immersion. Spent eight weeks speaking with 18-27 years olds for 10-15 minutes about their goals, habits and mind-set.

Smoke show

CANNABIS

Fresh positioning for a new stoner comedy. Digital campaign showcased "Doobious Sources" as the ideal canna-party accessory.

Stage craft

PITCH
Wheelchair foundation wanted a big idea to help solicit corporate sponsors.

Porñatas

PARTIES

3/4 life-size, appropriately filled for each event. Comes with a customized whacking stick.

invAsianLA

BIPOC
invAsianLA helps Asian and Asian-American actors, filmmakers and productions become better prepared for the increased opportunities in Hollywood.

PEOPLE

Chef & Host

PORTAL

Megan Mitchell is a Chef and on-screen personality. Her portal showcases and archives Shows and Recipes and Social Media, while also creatimg programs for live consultations and tutorials.

Casting Director

WEBSITE
Julia Kim is an Independent Casting Director. The films she’s worked on have been recognized by a multitude of top-tier film festivals and award shows.

Makeup Artist

SHOWCASE
Katie Danza is a freelance makeup artist and beauty expert based in Los Angeles. She works with many high profile Brands and celebrities.

SOCIAL

The Hollywood Scene

INSTAGRAM
Unique photo series knocks the tinsel off the town.

Film Reviews in a Snack

INSTAGRAM

Reviews compare movies to favorite candies and snack items.

Hollywood Street Club

NFTS

Real-life digital paintings showcase the sweet and sour vibes of life on the streets of Hollywood.


ABOUT

Steve Waldman

BRAND STRATEGIST & CREATIVE DIRECTOR

• Behind the scenes of a decades long successful Indie and studio film career
• Well practiced in the evolving Hollywood landscape
• Wide range of Entertainment industry experience & experiences
• In the room and on the line for a voluminous amount of filmmaking conversations with directors, producers, actors, representatives, the media...
• Able to quickly see a project's nuggets and come up with fresh, doable solutions that will help elevate and differentiate it / you at each step of the development process.

More about Me

Create the narrative
Make things happen